Chubb has one of the best brand names in the property- and-casualty insurance industry. Its Masterpiece homeowners coverage is the top choice of wealthy Americans to protect their houses.
The well-managed insurer, based in Warren, N.J., also has a conservative underwriting and investment approach that enabled it to weather the 2008 financial crisis with little damage to its balance sheet.
Considering its consistent profitability and franchise value, Chubb (CB) looks attractive at its current price around $50. That's less than 1.1 times the company's estimated 2009 year-end book value of $46.50.