I agree "the evidence is mounting that users of Siri are consistently bypassing Google."

In a small study at The Arora Report , the evidence is mounting that users of Siri are consistently bypassing Google. If the results from the small study are extrapolated, in due course as Siri becomes widely available, it will change people's habits. The new habit will be using voice to find exactly what one wants without having to comb through a large number of results, some of which may not be relevant. Further, the display space on mobile devices is limited. Who needs the distraction of side advertisements like those from Google on the small screen?

[Sent from my iPhone 4S]

Eric Schmidt on Steve Jobs - BusinessWeek

Steve and I were talking about children one time, and he said the problem with children is that they carry your heart with them. The exact phrase was, “It’s your heart running around outside your body.” That’s a Steve Jobs quote. He had a level of perception about feelings and emotions that was far beyond anything I’ve met in my entire life. His legacy will last for many years, through people he’s trained and people he’s influenced. But what death means is you can’t call—you can’t call him. It’s a loss. I’ll miss talking to him.

— As told to Jim Aley and Brad Wieners    

Lessons Learned: The power of small batches

But even if the amount of time that each process took was exactly the same, the small batch production approach still would be superior, and for even more counterintuitive reasons. For example, imagine that the letters didn’t fit in the envelopes. With the large- batch approach, we wouldn’t find that out until nearly the end. With small batches, we’d know almost immediately.