"Good software requires an anthropological shift..." (via @secretGeek)

secretGeek (@secretGeek)
10/7/10 7:14 AM
Good software requires an anthropological shift. Programmer as embedded observer in real environment. Undercover coders.

secretGeek (@secretGeek)
10/7/10 7:16 AM
The norm today is to extract the supposed user out of their environment as an SME. But we *never* get the real users. It's terrible science.

secretGeek (@secretGeek)
10/7/10 7:20 AM
If the business can afford to hand you a user as an SME then there's a strong chance that it's not the most valuable user.