5:57 minutes into the podcast...
"Here we had 50, 60, 70 people around the world collaborating around this one idea that rolled directly to Bill Gates. Every two weeks there was a report that went to him. He was very interested in this, at the time it was the largest advertising campaign, sort of dollar push they ever put behind something. I think it was about $120 million or something and we were managing it all via email in this ridiculous capacity and I asked them. I looked at them all and said, why aren't we using something like Sharepoint to manage this, in a workspace to manage the project. And they all looked at me. And they laughed at me. And they said, Come on! We don't have the resources to do that! And at that point everything just clicked... We realized, if Microsoft who has infinite cash, that makes pretty damn good collaboration software... Sharepoint's a good tool if you have all the resources in the world to do it! If they couldn't do it, then how in the world is a small or medium size business going to be able to do something like that?!?!"
