The 11 Laws of Systems Thinking...

  1. Today’s problems come from yesterday’s solutions.
  2. The harder you push, the harder the system pushes back.
  3. Behavior grows better before it grows worse.
  4. The easy way out usually leads back in.
  5. The cure can be worse than the disease.
  6. Faster is slower.
  7. Cause and effect are not closely related in time and space.
  8. Small changes can produce big results – but the areas of highest leverage are often the least obvious.
  9. You can have your cake and eat it too – but not at once.
  10. Dividing an elephant in half does not produce two small elephants.
  11. There is no blame.
7 minute read at Thought Exchange

The Attention Merchants by Tim Wu.... Highly recommended!

“As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. ''He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. Day.''

Day's idea was to try selling a paper for a penny - the going price for many everyday items, like soap or brushes. At that price, he felt sure he could capture a much larger audience than his 6-cent rivals. But what made the prospect risky, potentially even suicidal, was that Day would then be selling his paper at a loss. What day was contemplating was a break with the traditional strategy for making profit: selling at a price higher than the cost of production. He would instead rely on a different but historically significant business model: reselling the attention of his audience, or advertising. What Day understood-more firmly, more clearly than anyone before him-was that while his readers may have thought themselves his customers, they were in fact his product.” 

― Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads