‘You better think really hard about where you put your fingers on the guitar neck before you strum, because you only get to strum once, and that’s it'- from “Creativity, Inc.”


July 30, 2015
Chapter 6: Fear and Failure

Left to their own devices, most people don’t want to fail. But Andrew Stanton isn’t most people. As I’ve mentioned, he’s known around Pixar for repeating the phrases “fail early and fail fast” and “be wrong as fast as you can.” He thinks of failure like learning to ride a bike; it isn’t conceivable that you would learn to do this without making mistakes—without toppling over a few times. “Get a bike that’s as low to the ground as you can find, put on elbow and knee pads so you’re not afraid of falling, and go,” he says. If you apply this mindset to everything new you attempt, you can begin to subvert the negative connotation associated with making mistakes. Says Andrew: “You wouldn’t say to somebody who is first learning to play the guitar, ‘You better think really hard about where you put your fingers on the guitar neck before you strum, because you only get to strum once, and that’s it. And if you get that wrong, we’re going to move on.’ That’s no way to learn, is it?”

All Excerpts From

Ed Catmull & Amy Wallace. “Creativity, Inc.” Random House, 2014-04-08. iBooks.
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"... we are going to covet Chubb’s claims capability and service, which is simply renowned..." - Evan Greenberg

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